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Abercrombie Pulls T-Shirts That Girls' Group Found Offensive

The Associated Press, U.S.A., Nov 4, 2005

NEW ALBANY, Ohio, U.S.A. (AP) - Abercrombie & Fitch Co. said Friday that it will stop selling several T-shirts that a group of teenage girls found offensive.

The Women & Girls Foundation of Southwest Pennsylvania objected to shirts for women emblazoned with sayings such as "Who needs brains when you have these?" and "I had a nightmare I was a brunette."

"We recognize that the shirts in question, while meant to be humorous, might be troubling to some," the company said in a statement.

The foundation said it was satisfied with the agreement.


Ringer T-shirt
We couldn't help noticing that on the website store of The Women & Girls Foundation, they use pictures with bigger than average breasts to sell women and girls t-shirts.
 <- Actual photo of one such t-shirt for sale on their website.
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Abercrombie & Fitch Statement:

A&F has reached an amicable agreement with the Women & Girls Foundation of Southwest Pennsylvania under which we will stop selling several t-shirts in our stores.

In recognition that these t-shirts might be found to be objectionable to many young women, who are among our best customers, we contacted Heather Arnet, Executive Director of the Women & Girls Foundation, and offered to discuss the issue with them. We recognize that the shirts in question, while meant to be humorous, might be troubling to some.

We look forward to meeting in person with representatives of the Girlcott action in the immediate future. We are pleased with this resolution.


From the Women & Girls Foundation of Southwest Pennsylvania

The Girlcott we launched this week got the attention of Abercrombie & Fitch. They contacted us and we reached an agreement that satisfies us. Several offensive t-shirts to which we objected are being removed from store shelves.

We look forward to meeting with Abercrombie & Fitch to discuss ways we could collaborate on Read More ..powering messages their products could be sending to their customers.

We appreciate Abercrombie's quick action.

All media inquiries should be directed to:
Cathy Renna,
Media Relations Director,
Fenton Communications,
(212) 584-5000 ext. 319
Cell (917)757-6123,
crenna@fenton.com